Trends in European Internet Distribution – of Travel and Tourism Services
Interesting study from hotelmarketing.com, that quotes the Centre for Regional and Tourism Research, Denmark.
Online travel sales increased by 24% from 2006 to 2007 and reached EUR 49.4 billion in the European market in 2007 – or 19.4% of the market (up from EUR 39.7 bn. or 16% in 2006). A further increase of about 18% during 2008 to about EUR 58.4 billion may be expected (22.5% of the market). The European online travel market could increase by another 8.5 bn. EUR or 15% in 2009 to reach EUR 67 bn. The UK accounted for 30% of the European online travel market in 2007, with Germany in second place at 19%. The direct sellers accounted for 65% of online sales in the European market in 2007, intermediaries 35%. In 2007 the breakdown of the market by type of service was as follows: Airtravel 57%; Hotels (and other accommodations) 17%; Package tours 14½%; Rail 7½%; Rental cars (and car ferries) 4%. During 2007 several mergers among the top European tour operators were completed.