Travel2.0: a new article on Travel Daily News
WorkLight, the Web 2.0 specialist, is urging the online travel industry to take advantage of the benefits of Web 2.0 technology, as online booking continues to grow according to recent industry figures.
The online travel market in Europe is currently estimated at Euro 50 billion, according to an EyeforTravel Research report, and has been growing at an astounding rate of 41 per cent CAGR (compound annual growth rate) in 2002-2007. At the same time offline travel expenditure has remained static.
“With one in every five travelers making travel arrangements and booking flights and hotel rooms online, in this competitive market, companies need to take advantage of Web 2.0 services, such as personalized homepages, social networks, RSS, desktop gadgets and others,” said David Lavenda, WorkLight’s vice president of marketing and strategy.
[Thanks to Dimitrios]