Two “BRAND” new papers :-)

Marchiori, E., Inversini, A., Cantoni, L. (2010) Measuring the Online Reputation of Sustainable Tourism Destinations. Presented at  14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Rio de Janeiro – Brazil

>> http://www.reputationinstitute.com/rio2010

Marchiori, E., Inversini, A., Cantoni, L., Dedekink,C. (2010). Towards a Tourism Destination Reputation Model. A first step. Presented at 6th Thought Leaders International Conference in Brand Management, Lugano – CH

>> http://www.brand-management.usi.ch/

I whish a good “holiday” to Elena in Brazil!!! 🙂

Kisses&Hugs