Tnooz – UK travellers use of Social Media
Quoting the post: 42% of the sample (1,000 UK residents that took a holiday during 2010) booked their original choice after visiting a social platform, although perhaps the power of TripAdvisor is illustrated with data showing that 35% of social media users changed their hotel after browsing.
But for other elements of a trip…
- 15% changed airline.
- 15% changed resort.
- 15% changed agent or operator.
- 12% decided to visit a different country.