Tnooz – UK travellers use of Social Media
Nice post by Kevin May on Tnooz:Stats: How travellers use social media, or not by World Travle Market (www.wtmlondon.com).
Quoting the post: 42% of the sample (1,000 UK residents that took a holiday during 2010) booked their original choice after visiting a social platform, although perhaps the power of TripAdvisor is illustrated with data showing that 35% of social media users changed their hotel after browsing.
But for other elements of a trip…
- 15% changed airline.
- 15% changed resort.
- 15% changed agent or operator.
- 12% decided to visit a different country.
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