White paper: Tourism Destinations’ Online Communication

by inversini on August 30, 2011

What are the most important contents and functionalities present on a tourism destination website? This research catalogues the content and functionalities of English destinations websites trying to understand what designers and/or destination managers must not forget while creating the website for their destination. A grid of 189 indicators organized in 6 different macro categories has been created for the purpose of analysing 120 destinations websites selected on enjoyengland.com.

The research presents a set of contents that should be found on destinations websites and results indicate which contents are offered by English destinations websites.
[The research was conducted in 2010 therefore websites may have been changed in the meanwhile.]

By: Alessandro Inversini, Marianna De Pietro, Lorenzo Cantoni.