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Use of Social Media BAEM@BU

Few weeks ago we launched a survey in our Events Marketing class about social media. We had 80 answers (out of 120 students) and the results are quite surprising. After running the survey we had seminars with the students in order to discuss results and to find insight about their perception and use of social media. Here some interesting things.

1. What kind of social media you use?

Our students mostly use (i) Facebook, (ii) Youtube and (iii) Twitter

2. The use of Facebook.com is massive.
(To which extent are you active on each one of these social networks?1= I do not know it2= I heard about it 3= I know it but i do not have an account4= I have an account5= I am active)

3. Twitter is rising.
(To which extent are you active on each one of these social networks?1= I do not know it2= I heard about it 3= I know it but i do not have an account4= I have an account5= I am active)


4. Few students have Linkedin Account, but they acknowledge the importance of having a “Professional network”. They are first year thus more interested in “university lifestyle” than in professional networking. (To which extent are you active on each one of these social networks?1= I do not know it2= I heard about it 3= I know it but i do not have an account4= I have an account5= I am active)

5. The use of social networks is related to the opportunity to stay in touch with friends and family. Some of the students do check carefully the content that is uploaded on their profile, while some other are simply having a private or most of the time “fake” profiles.

6. As for the engagement within social networks students are on the “users’ side”, thus not taking care of high quality content creation but only interacting at low level.

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