ENTER 2014 – New Publication
ENTER 2014 is fast approaching!
Tuesday 21st I will be charing with Rodolfo, Marianna and Juho the PhD workshop.
The day after (Wednesday 22nd) I will present a new paper developed with my former (outstanding) student Emma Sykes.
Here the full reference of the paper:
Inversini, A. and Sykes, E. (2014) An Investigation into the Use of Social Media Marketing and Measuring its Effectiveness in the Events Industry. In Xiang, P and Tussyadiah, I. (Eds.) Information and Communication Technologies in Tourism 2014 – Proceedings of the international conference in Dublin, Ireland (pp. 131 144). Wien: Springer.