ENTER 2014 – New Publication

ENTER 2014 is fast approaching!

Tuesday 21st I will be charing with Rodolfo, Marianna and Juho the PhD workshop.

The day after (Wednesday 22nd) I will present a new paper developed with my former (outstanding) student Emma Sykes.

Here the full reference of the paper:

Inversini, A. and Sykes, E. (2014) An Investigation into the Use of Social Media Marketing and Measuring its Effectiveness in the Events Industry. In Xiang, P and Tussyadiah, I. (Eds.) Information and Communication Technologies in Tourism 2014 – Proceedings of the international conference in Dublin, Ireland (pp. 131 144). Wien: Springer.

Here the final programme: http://enter2014.org/Conference-Programme-127.htm
Here the book of proceedings: http://tinyurl.com/ozck2jd