Tuesday 21st I will be charing with Rodolfo, Marianna and Juho the PhD workshop.
The day after (Wednesday 22nd) I will present a new paper developed with my former (outstanding) student Emma Sykes.
Here the full reference of the paper:
Inversini, A. and Sykes, E. (2014) An Investigation into the Use of Social Media Marketing and Measuring its Effectiveness in the Events Industry. In Xiang, P and Tussyadiah, I. (Eds.) Information and Communication Technologies in Tourism 2014 – Proceedings of the international conference in Dublin, Ireland (pp. 131 144). Wien: Springer.
The guiding idea is that we need to be careful in thinking that online reputation should be delegated to the social media managers (or often social media interns). Online reputation starts from the moment of truth and from the services encounter.
In other words: it is too easy to easy to blame Tripadvisor for a series of negative reviews if no ones takes (REALLY) care of the consumers’ experience…food for thoughts (I hope) for tourism and hospitality managers and for the huge crowd of consultants claiming almost the opposite…
Summer this year started at the end of the First IFITT Doctoral Summer School (6-9 July 2013). It has been a great experience. I enjoyed working with colleagues and friends both for during the organisation of the school and during the actual days at Bournemouth University.
Here couple of resources:
**our foreward to the collection of abstracts – which BTW I really like**
“The intellect engages us in the pursuit of Truth. The passions impel us to action.”
(M.Tullius Cicero, De Officiis)
This simple quote from Cicero explains the reason behind this first IFITT Doctoral Summer School. We believe that our efforts in research should be guided by a genuine pursuit of the Truth towards the contribution to knowledge in our community. It is also the deep passion for our work, together with the possibility of engaging and collaborating with our friends and colleagues from all over the world, in this quest for meaning that has guided us in the organisation of this event. We have been working hard to deliver this message across the IFITT Doctoral Summer School programme and we hope that this time spent in Bournemouth will allow all of us to generate new contacts, novel ideas and interesting paths feeding this passion towards the pursuit of the Truth.
**the collection of abstracts – Letters from IFITT Doctoral Summer School 2013 **
** the video we realised to taste the atmosphere at BU during these days **
Right before the summer school, I attended (even if only for one day) ICE 2013 an international conference organised at Bournemouth University “to debate the way in which we see, think and undertake events management research, pedagogy, policy and practice”. ICE 2013 was extremely interesting and it has been a real insight in to the growing body of research in events and leisure. I was so pleased to meet new people and old friends.
Besides the summer school and the conference I continued working on my research. I am happy that two of my last works have been (almost) accepted for publication.
Inversini, A., Masiero, L. Selling Rooms Online: The Use of Social Media and Online Travel Agents. To be (eventually) published in International Journal of Contemporary Hospitality Management.
Buhalis, D. and Inversini, A. Tourism Branding and Reputation in the Age of Social Media. In Tourism Management, Marketing and Development:the Importance of Networks and ICTs. Palgrave, Macmillan.
This summer I also had the possibility of travelling a bit. One week holiday in Giulianova (Abruzzo, Italy) few working (holy)days in Trieste (IT) and Porlezza (IT) and an interesting travel to Graz (AUT) as member of the advisory board of the European Project eTourism Framework.
Sunset in Trieste [Credits SaraP]
Fishing in Giulianova
Lastly, I am spending the first days of September crafting a new interesting research project, finalising the papers for ENTER2014 with my co-authors, preparing the InRuTou coordination meeting (end of September in Borzonasca – Italy) and, last but not least in my mind, preparing the new Marketing and Digital Communication course that will start in few weeks.