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Posts from the ‘education’ Category

Interesting New Ads

Here a couple of Ads I am going to use very soon with my students…enjoy!

 

ENTER 2014 – New Publication

ENTER 2014 is fast approaching!

Tuesday 21st I will be charing with Rodolfo, Marianna and Juho the PhD workshop.

The day after (Wednesday 22nd) I will present a new paper developed with my former (outstanding) student Emma Sykes.

Here the full reference of the paper:

Inversini, A. and Sykes, E. (2014) An Investigation into the Use of Social Media Marketing and Measuring its Effectiveness in the Events Industry. In Xiang, P and Tussyadiah, I. (Eds.) Information and Communication Technologies in Tourism 2014 – Proceedings of the international conference in Dublin, Ireland (pp. 131 144). Wien: Springer.

Here the final programme: http://enter2014.org/Conference-Programme-127.htm
Here the book of proceedings: http://tinyurl.com/ozck2jd

Beautiful Finland

It is always very nice to visit Finland. Every year it gets better.
This time I have been invited to contribute to two distinct events:

*** The kick off Meeting of IFITT Finland Chapter, where the topic was eLearning in Travel and Tourism [here below my presentation].

eLearning in Travel & Tourism from inversia

*** The Finnish National Summit for Tourism Education, where I engaged in a presentation about the future of tourism education [here below my presentation].

The Future of Tourism Education from inversia

 

What I take home from these few days is:

– a gorgeous salmon/reindeer dinner at Juho’s place (thank you Ulla!!)

– 2 very active discussions about education and technologies

– Savonlinna without snow (just for one day)

– a taste of Finnish great hospitality

ESRC – Tourism Online Reputation & Competitiveness

Here my presentation at today’s ESRC event “Social Media: ‘make or break your reputation” at Bournemouth University.

The guiding idea is that we need to be careful in thinking that online reputation should be delegated to the social media managers (or often social media interns). Online reputation starts from the moment of truth and from the services encounter.

In other words: it is too easy to easy to blame Tripadvisor for a series of negative reviews if no ones  takes (REALLY) care of the consumers’ experience…food for thoughts (I hope) for tourism and hospitality managers and for the huge crowd of consultants claiming almost the opposite…

 

ESRC – Tourism Online Reputation & Competitiveness

Proud to Chair the First IFITT Doctoral Summer School

Next July 8-9 2013, Bournemouth University will host the first IFITT Doctoral Summer School.

Featuring:

– Prof. Tim Unwin Keynote on “Travels in ICT4D from a reluctant tourist”

Academic Publishing Round Table (with Tourism Management, Journal Tourism Research, Journal of Destination Marketing & Management, Current Issues in Tourism)

Research methodology sessions on: (i) quantitative research methods, (ii) network analysis, (iii) netnography and (iv) mix methods.

– Surviving the PhD process and getting the PhD awarded

Quick links:

–> here the final programme: http://tinyurl.com/c7x2qvy

–> here the call for abstract: http://tinyurl.com/cdkld7y

–> here the registration link: http://ifitt-summerschool.eventbrite.co.uk/

I wish to see a nice buch of friends in sunny Bournemouth this July!