Interesting New Ads
Here a couple of Ads I am going to use very soon with my students…enjoy!
Posts from the ‘English’ Category
Feb 24
ENTER 2014 – New Publication
ENTER 2014 is fast approaching!
Tuesday 21st I will be charing with Rodolfo, Marianna and Juho the PhD workshop.
The day after (Wednesday 22nd) I will present a new paper developed with my former (outstanding) student Emma Sykes.
Here the full reference of the paper:
Inversini, A. and Sykes, E. (2014) An Investigation into the Use of Social Media Marketing and Measuring its Effectiveness in the Events Industry. In Xiang, P and Tussyadiah, I. (Eds.) Information and Communication Technologies in Tourism 2014 – Proceedings of the international conference in Dublin, Ireland (pp. 131 144). Wien: Springer.
Here the final programme: http://enter2014.org/Conference-Programme-127.htm
Here the book of proceedings: http://tinyurl.com/ozck2jd
IJCHM – New Paper Out
Christmas Present! 🙂
New Paper out on International Journal Of Contemporary Hospitality Management!
I have enjoyed so much to work with Lorenzo on that!
Selling rooms online: the use of social media and online travel agents
Inversini, A., & Masiero, L. (2014). Selling Rooms Online: The Use of Social Media and Online Travel Agents. International Journal of Contemporary Hospitality Management, 26(2), pp.272 – 292.
ESRC – Tourism Online Reputation & Competitiveness
Here my presentation at today’s ESRC event “Social Media: ‘make or break your reputation’” at Bournemouth University.
The guiding idea is that we need to be careful in thinking that online reputation should be delegated to the social media managers (or often social media interns). Online reputation starts from the moment of truth and from the services encounter.
In other words: it is too easy to easy to blame Tripadvisor for a series of negative reviews if no ones takes (REALLY) care of the consumers’ experience…food for thoughts (I hope) for tourism and hospitality managers and for the huge crowd of consultants claiming almost the opposite…
Alessandro Inversini 