É uscito per Dante Alighieri l’eBook Nuovi Media nella Comunicazione Turistica scritto in collaborazione con Lorenzo Cantoni. All’interno contributi di: Stefano Tardini, Marco Faré, Nadzeya Kalbaska, Silvia de Ascaniis, Elena Marchiori e Giulio Lizzi!
Venghino Siòri, Venghino!
Disponibile per il download qui: http://tinyurl.com/plrwyp9
Inversini, A. & Cantoni, L. (2013) Nuovi Media nella Comunicazione Turistica. Roma: Società Editrice Dante Alighieri.
ENTER 2014 is fast approaching!
Tuesday 21st I will be charing with Rodolfo, Marianna and Juho the PhD workshop.
The day after (Wednesday 22nd) I will present a new paper developed with my former (outstanding) student Emma Sykes.
Here the full reference of the paper:
Inversini, A. and Sykes, E. (2014) An Investigation into the Use of Social Media Marketing and Measuring its Effectiveness in the Events Industry. In Xiang, P and Tussyadiah, I. (Eds.) Information and Communication Technologies in Tourism 2014 – Proceedings of the international conference in Dublin, Ireland (pp. 131 144). Wien: Springer.
Here the final programme: http://enter2014.org/Conference-Programme-127.htm
Here the book of proceedings: http://tinyurl.com/ozck2jd
Christmas Present! 🙂
New Paper out on International Journal Of Contemporary Hospitality Management!
I have enjoyed so much to work with Lorenzo on that!
Selling rooms online: the use of social media and online travel agents
Inversini, A., & Masiero, L. (2014). Selling Rooms Online: The Use of Social Media and Online Travel Agents. International Journal of Contemporary Hospitality Management, 26(2), pp.272 – 292.
It is always very nice to visit Finland. Every year it gets better.
This time I have been invited to contribute to two distinct events:
*** The kick off Meeting of IFITT Finland Chapter, where the topic was eLearning in Travel and Tourism [here below my presentation].
*** The Finnish National Summit for Tourism Education, where I engaged in a presentation about the future of tourism education [here below my presentation].
What I take home from these few days is:
– a gorgeous salmon/reindeer dinner at Juho’s place (thank you Ulla!!)
– 2 very active discussions about education and technologies
– Savonlinna without snow (just for one day)
– a taste of Finnish great hospitality
Here my presentation at today’s ESRC event “Social Media: ‘make or break your reputation’” at Bournemouth University.
The guiding idea is that we need to be careful in thinking that online reputation should be delegated to the social media managers (or often social media interns). Online reputation starts from the moment of truth and from the services encounter.
In other words: it is too easy to easy to blame Tripadvisor for a series of negative reviews if no ones takes (REALLY) care of the consumers’ experience…food for thoughts (I hope) for tourism and hospitality managers and for the huge crowd of consultants claiming almost the opposite…