Skip to content

Posts from the ‘ricerca’ Category

eBook – Nuovi Media nella Comunicazione Turistica [eBook in Italian]

É uscito per Dante Alighieri l’eBook Nuovi Media nella Comunicazione Turistica scritto in collaborazione con Lorenzo Cantoni. All’interno contributi di: Stefano Tardini, Marco Faré, Nadzeya Kalbaska, Silvia de Ascaniis, Elena Marchiori e Giulio Lizzi!

Venghino Siòri, Venghino!
Disponibile per il download qui: 

Inversini, A. & Cantoni, L. (2013) Nuovi Media nella Comunicazione Turistica. Roma: Società Editrice Dante Alighieri.

ENTER 2014 – New Publication

ENTER 2014 is fast approaching!

Tuesday 21st I will be charing with Rodolfo, Marianna and Juho the PhD workshop.

The day after (Wednesday 22nd) I will present a new paper developed with my former (outstanding) student Emma Sykes.

Here the full reference of the paper:

Inversini, A. and Sykes, E. (2014) An Investigation into the Use of Social Media Marketing and Measuring its Effectiveness in the Events Industry. In Xiang, P and Tussyadiah, I. (Eds.) Information and Communication Technologies in Tourism 2014 – Proceedings of the international conference in Dublin, Ireland (pp. 131 144). Wien: Springer.

Here the final programme:
Here the book of proceedings:

How Social Media is Making Us Narcissistic

Selfie Syndrome

IJCHM – New Paper Out

Christmas Present! 🙂

New Paper out on International Journal Of Contemporary Hospitality Management!
I have enjoyed so much to work with Lorenzo on that!

Selling rooms online: the use of social media and online travel agents




Inversini, A., & Masiero, L. (2014). Selling Rooms Online: The Use of Social Media and Online Travel Agents. International Journal of Contemporary Hospitality Management26(2), pp.272 – 292.

The Lazy Digest (where am I?)

When, after a lecture about online communication and about the importance of content creation, management and updating one of your students asks you: “Why your last blog entry is dated September 06?”…there are no excuses not to update it… 🙂

Due to time constrains (I am on a bus direction Gatwick airport)  I am going to use the “digest form” once again, trying to remember what happened in these last few weeks.

*** TEACHING ***

A new challenging academic year has just started. This first semester I am teaching Marketing and Digital Communication (new name, new content!!) to Leisure& Events Marketing students. I am very excited by the course and by the clients that are working with us:

– Newscom:

– Lanvino:

Students will create for them a marketing communication plan to expand their business into the British market. So far so good. I have extremely positive feelings from this new unit.

*** RESEARCH ***

Besides teaching, my research activity is moving quite fast: together with Carmen  who joined us at BU in August (welcome Carmen!!!) we started to work on Rural Tourism IT Competences’ Framework and on the Life Long Learning Online Course within the project InRuTou. I am also excited to announce that another LLP project has been approved by the EU commission (it was in waiting list): the project name is EuBIKE and I will be working on it with my colleague Kat .

Research collaborations are “up-and-running” with US, Switzerland, Finland, Italy, Lithuania and of course UK (hopefully Hong Kong again!). I am very happy about all the interesting people I am working with and about all the interesting papers I am writing.  The biggest news on this side is that the new book (in Italian – with Lorenzo ) “Nuovi Media nella Comunicazione Turistica” has been submitted to the publisher…I hope it will be ready soon.


Last but not least in someone is around and would like o grab a beer (or a cider….that is better for my stomach), in the next few weeks, I will be speaking first at BU ESRC Festival of Learning within the seminar “Online Reputation: Make it or Break it” [THIS FRIDAY ] and then at the first workshop of IFITT Finland… ( so happy to go back there!).

Looking forward, this January I will chair the PhD workshop together with Rodolfo, Marianna and Juho at ENTER 2014 where I am also going to present a paper titled “An Investigation into the Use of Social Media Marketing and Measuring its Effectiveness in the Events Industry” written with my students Emma Sykes.

Stay tuned for more infos!