Dec 24
Christmas Present! đ
New Paper out on International Journal Of Contemporary Hospitality Management!
I have enjoyed so much to work with Lorenzo on that!
Selling rooms online: the use of social media and online travel agents
Inversini, A., & Masiero, L. (2014). Selling Rooms Online: The Use of Social Media and Online Travel Agents. International Journal of Contemporary Hospitality Management, 26(2), pp.272 – 292.
It is always very nice to visit Finland. Every year it gets better.
This time I have been invited to contribute to two distinct events:
*** The kick off Meeting of IFITT Finland Chapter, where the topic was eLearning in Travel and Tourism [here below my presentation].
*** The Finnish National Summit for Tourism Education, where I engaged in a presentation about the future of tourism education [here below my presentation].
What I take home from these few days is:
– a gorgeous salmon/reindeer dinner at Juho’s place (thank you Ulla!!)
– 2 very active discussions about education and technologies
– Savonlinna without snow (just for one day)
– a taste of Finnish great hospitality
Here my presentation at today’s ESRC event “Social Media: âmake or break your reputationâ” at Bournemouth University.
The guiding idea is that we need to be careful in thinking that online reputation should be delegated to the social media managers (or often social media interns). Online reputation starts from the moment of truth and from the services encounter.
In other words: it is too easy to easy to blame Tripadvisor for a series of negative reviews if no ones  takes (REALLY) care of the consumers’ experience…food for thoughts (I hope) for tourism and hospitality managers and for the huge crowd of consultants claiming almost the opposite…
When, after a lecture about online communication and about the importance of content creation, management and updating one of your students asks you: âWhy your last blog entry is dated September 06?â…there are no excuses not to update it… đ
Due to time constrains (I am on a bus direction Gatwick airport) Â I am going to use the âdigest formâ once again, trying to remember what happened in these last few weeks.
*** TEACHING ***
A new challenging academic year has just started. This first semester I am teaching Marketing and Digital Communication (new name, new content!!) to Leisure& Events Marketing students. I am very excited by the course and by the clients that are working with us:
– Newscom: newscron.com
– Lanvino: lanvino.it
Students will create for them a marketing communication plan to expand their business into the British market. So far so good. I have extremely positive feelings from this new unit.
*** RESEARCH ***
Besides teaching, my research activity is moving quite fast: together with Carmen  who joined us at BU in August (welcome Carmen!!!) we started to work on Rural Tourism IT Competencesâ Framework and on the Life Long Learning Online Course within the project InRuTou. I am also excited to announce that another LLP project has been approved by the EU commission (it was in waiting list): the project name is EuBIKE and I will be working on it with my colleague Kat .
Research collaborations are âup-and-runningâ with US, Switzerland, Finland, Italy, Lithuania and of course UK (hopefully Hong Kong again!). I am very happy about all the interesting people I am working with and about all the interesting papers I am writing. The biggest news on this side is that the new book (in Italian â with Lorenzo ) âNuovi Media nella Comunicazione Turisticaâ has been submitted to the publisherâŚI hope it will be ready soon.
*** PRESENTATIONS ***
Last but not least in someone is around and would like o grab a beer (or a ciderâŚ.that is better for my stomach), in the next few weeks, I will be speaking first at BU ESRC Festival of Learning within the seminar âOnline Reputation: Make it or Break itâ [THIS FRIDAY ] and then at the first workshop of IFITT Finland⌠( so happy to go back there!).
Looking forward, this January I will chair the PhD workshop together with Rodolfo, Marianna and Juho at ENTER 2014Â where I am also going to present a paper titled âAn Investigation into the Use of Social Media Marketing and Measuring its Effectiveness in the Events Industryâ written with my students Emma Sykes.
Stay tuned for more infos!
Here the slides I have used for the webinar done for my friend Florian at University of Southern Denmark. The presentation is based on a paper written with my friend Davide
Alessandro Inversini 